Mission Statement:
To offer a wide variety of stylish and durable fan gear for toddlers at reasonable prices.
Target Market:
Parents/Grandparents aged 24-65 who are collegiate/professional sports fans.
Location:
Flagship Store: Dallas, Texas.
Central hub for the southeast region and the home to several professional teams. Also a popular region for young couples starting a family.
Industry:
The Sporting Goods industry has experienced a growth over the past 5 years as the percentage of healh-conscious consumers has grown by 0.5% (Le 2022). The increase in popularity in certain exercise methods like crossfit and yoga hve also played a roll in the increase in sales. The industry is projected to continue growing and reach an 0.9% increase to $70.2 billion by the year 2027 (Le 2022).
Industry Competition:
Academy Sports + Outdoors, Dicks Sporting Goods, Fanatics.
Marketing Strategies:
Social Media: Instagram, Facebook, Twitter, Pinterest, TikTok.
We will use all of these outlets to put out content of our products and reach our target market the easiest way possible.
Print Media: flyers, business cards, etc.
We will use print media by putting up flyers and busiess cards in various places around Dallas that our target consumers may frequent (ballparks, farmers markets, daycares, etc.)
Digital Media: promotional videos.
We will create promotional videos that will be posted on our social media pages.
Event Marketing: pop-up shops.
We will utilize local markets, festivals, and events and set up pop up shops to sell products and promote the brand.
Business Profile:
Little League is a company that offers stylish and durable fan gear for toddlers at an inexpensive price. Our company sells clothing and accessories for toddlers aged 1-5 years, in any major collegiate/professional sports team. The target market for Little League will be parents/grandparents aged 24-64 who are fans of sports. The flagship Little League store will be in Dallas, Texas.
